etiquette and best practices for social media use at work

Social Media At Work Etiquette: 4 Basics To Stay Professional

who this class is for

Managers and employees

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Shop for etiquette, behavioral, and contextual signs

About this micro-class

Social media at work etiquette is the set of rules and recommendations for your companies and employees regarding the use of personal social media at work and mentioning work on personal social media accounts.

1. Using personal social media at work

Prioritize work

While on duty, focus on your job responsibilities. Personal social media should not interfere with your work tasks.

Use personal social media only during designated break times or off-duty hours.

If you must use personal social media briefly during work hours, do so discreetly and avoid lengthy conversations or browsing.

Respect others and their privacy

Do not share confidential information about customers, partners, colleagues, or the company on personal social media. Respect other people’s privacy at all times.

Refrain from viewing or sharing inappropriate, offensive, or discriminatory content on personal devices while at work.

Device and data etiquette

Keep personal devices on silent mode to avoid disturbances. Do not disrupt customers’ experiences or colleagues’ work with excessive device use and notifications.

Use personal data for personal social media, not the company’s network, unless it is work-related or the company’s policy allows it.

2. Mentioning work on personal social media

Disclosure of affiliation

If you choose to mention your workplace on personal social media profiles, clearly state that your views are personal and not representing the company.

Consider using disclaimers like “Views are my own” in your profile to clarify that your posts are personal and not endorsed by the company.

If you have a personal interest in a business related to the company (e.g., a side gig), disclose it transparently on your profile.

Negative comments, confidentiality, and copyright

Do not post negative or derogatory comments about the company, its customers, or colleagues. Handle concerns through appropriate channels.

Never disclose sensitive or confidential information about the company, customers, partners, or colleagues.

Avoid sharing copyrighted material without proper attribution or permission. This includes photos taken at the company.

3. Privacy and security

Preserve your privacy

Regularly update privacy settings on personal social media accounts to control who can see your posts and information.

Consider setting your personal social media account as private. Be careful about connecting with colleagues or managers on social media, or allowing them to follow your accounts.

Avoid security risks

Be aware of phishing risks. Be cautious of unsolicited friend or connection requests, especially from unknown individuals.

Disable geotagging features on your posts to avoid revealing your location, especially during work hours.

If you come across inappropriate content or receive harassing messages related to work on personal social media, report them to HR or management.

4. Social media at work etiquette mistakes

Avoid mistakes that can lead to reputation damage and disciplinary consequences, including termination:

  • Violating the company’s guidelines.
  • Posting negative content about your company, customers, partners, or colleagues.
  • Not disclosing your affiliation with your company.
  • Being careless about security risks.

Test your knowledge with a quick test and earn a free micro-certificate

Shop for etiquette, behavioral, and contextual signs

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