restaurant upselling best practices

Restaurant Upselling: 9 Best Practices To Upsell

who this class is for

Restaurant staff and managers

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About this micro-class

Upselling is a key strategy in the restaurant industry to increase revenue and enhance the guest experience.

Restaurant Upselling Best Practices

1. Product Knowledge

Staff must have in-depth knowledge of menu items, including ingredients, preparation methods, and flavor profiles. This allows them to confidently recommend additional items to guests based on their preferences.

2. Timing

Timing is crucial when it comes to upselling. Suggest additional items or upgrades at strategic points during the dining experience, such as when taking orders, delivering food, or offering dessert and beverage options.

3. Personalization

Personalize your upselling approach based on the preferences and dietary restrictions of each guest.

For example, suggest a wine pairing that complements the guest’s meal choice or recommend a dessert based on their favorite flavors.

4. Highlight Specials and Promotions

Promote daily specials, seasonal dishes, and promotional offers to guests. Highlighting these items can entice guests to try something new and increase sales.

5. Visual Aids

Utilize visual aids such as menu inserts, table tents, or digital displays to showcase upsell items and specials. Eye-catching visuals can grab the guest’s attention and encourage them to consider additional purchases.

6. Upselling Techniques

Adopt effective upselling techniques, such as suggestive selling, bundling items together, or offering upgrades for a nominal fee. Use positive language and enthusiasm when making recommendations.

7. Value Proposition

Emphasize the value proposition of upselling items to guests. Highlight the unique features, quality ingredients, or indulgent flavors that make these items worth trying.

8. Trial and Sampling

Offer guests the opportunity to sample upsell items or try small portions before making a decision. This allows them to experience the quality and taste firsthand, making them more likely to make a purchase.

9. Follow-Up and Feedback

Follow up with guests after their meal to ensure satisfaction and offer additional items or promotions for future visits.

Solicit feedback from guests about their upselling experience to identify areas for improvement.

Test your knowledge with a quick test and earn a free micro-certificate

Shop for etiquette, behavioral, and contextual signs

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